Basically anything measurable:
Examples: How many users visited a certain page on your website? What percentage of visitors made a purchase?
<aside> 💡 Take Home: Helps you put a number on the usability of your product. They help you compare different design and determine if one version performs significantly better than the other. They are based on direct observation. You'll get a user's behaviors or attitudes by observing and directly in action or performing tasks.
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Basically focuses on the reasons or motivations behind these actions.
Examples: Why did the user click? Why didn't they purchase an item?
<aside> 💡 Take Home: You can think of this research as fixed. Qualitative gather their data through indirect means like online surveys or user interviews
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What people say Attitudinal research gets the user to research certain information about themselves. this helps to understand the stated beliefs, expectations and perceptions.
Example: Conducting an interview with a user to find out opinions on certain concepts or to know their motivations for using certain apps.
<aside> 💡 Take Home: Attitudinal research is specially used for to try and understand perhaps if the user would like a specific feature to be added
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What people do Any direct observation method and finding out what people do in a given situation. It gives you an authentic sense of how people interact with your product in a real world.
<aside> 💡 Take Home: Method such as a/b testing and eye tracking can show you which actions the users takes from with a certain layout presented.
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